Reet means tradition and Dr. Ayyaz shows that in a world of mass-produced clothing, people can wear individual, stylish garments which have been created by hand using traditional skills, with respect for the environment and ensuring that the producers receive a living wage.Passion, principles and perseverance have helped Dr Ayyaz take reet from strength to strength and made a significant contribution to improving the lives of over 800 artisans in rural Punjab.As a student he presented screen-printed suits at a fashion show in Islamabad Marriott in 1993. A diversion from family tradition to art & fashion.
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